How long should I expect to see results?
Google Ad Grants campaigns can take some time to build momentum. However this is where the skills and experience of the campaign manager makes all the difference. For example, The Bridge Inc generated their first 4 conversions in the first week of running campaigns. With CVGT Employment, I grew the clicks by over 2000% within the first two months of managing the account. However, prior to me taking over, this particular account had only grown by 15% in clicks in the 12 months prior.
How Much Does Ad Grants Cost?
The advertising is granted in-kind by Google so the only costs you’ll have are for the expert management of your account.
There are three conditions that determine eligibility:
- Organisations must be currently registered with Connecting Up, TechSoup Global’s regional arm.
- Organisations must be: (1) deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO) or listed by name in the tax law; (2) charities registered with the Australian Charities and Nonprofits Commission (ACNC); or (3) income tax exempt not-for-profit organisations as defined by the ATO.
- Organisations must be located in Australia, Christmas Island, Cocos (Keeling) Islands, or Norfolk Island.