The year I turned 10 was a pivotal one in hindsight as I received my first laptop computer, started computing studies and was awarded the school’s inaugural Computing Prize. My curiosity in the digital world has continued to grow ever since and throughout my 20+ year marketing career I’ve always been involved in the digital side of marketing from strategy to search marketing, email campaigns, social media and websites.
I was fortunate to carve out the earlier part of my career working for leading international and national brands such as Westfield, AMP Capital, Jones Lang LaSalle and Sofitel Hotels. I’ve worked with many digital and creative agencies throughout my career but never at one and I think its my experience on the ‘client side’ that has given me a determination to deliver results and achieve a return on investment. I’ve always approached my marketing budgets with the mindset that if I had just $1, where would I get the most bang for that buck. The answer for me is simple. By being visible in the space where and when your clients are already looking for you, the search engines.
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