Why do I need conversion tracking set up?
While it’s great to see traffic coming in to your site, its most important to understand what marketing channel your revenue is coming from. Conversion tracking will provide you with this information.
Why do I need Google Tag Manager?
With Tag Manager you can add and update your own tags for conversion tracking, site analytics, remarketing etc. Once the code is implemented on your site, you won’t need to get your web developer to add new tracking pixels or code to your site.