Turn data into clarity, confidence and better decisions

I help businesses and not-for-profits set up reliable analytics, conversion tracking and reporting systems using Google Tag Manager, Google Analytics 4 and Google Looker Studio, so you can clearly see what’s working, what’s not, and where to focus next.

Google Tag Manager Conversion Tracking For Google Ads & SEO

1.

Track conversions

Accurate conversion tracking is the foundation of performance marketing, especially for Google Ads and GA4. I set up and audit conversion tracking using Google Tag Manager. From basic to advanced conversion tracking I can find a solution for you.

Google Analytics Specialist Conversion Tracking Measurement Reporting

2.

Measure your results

Google Analytics is a free another tool and one of the most comprehensive data reporting platforms available. It provides simple yet in depth data to help you understand your website visitors behaviour and the effectiveness of your advertising spend.

Google Data Studio Specialist Newcastle Sydney Australia

3.

Visualise your data.

Raw data isn’t useful unless it’s easy to understand. Google Looker Studio makes it simple to visualise performance across your digital marketing activity, with fully customisable reports designed around the data that matters most to you and without the noise you don’t need.

Need a personalised solution?

Or not sure what the right solution is for your business? Let’s talk it through.

Your data is beautiful. Use it.

Website Conversion Optimisation

Get more value from your existing traffic, without needing to increase your advertising budget by understanding how people use your website, where they get stuck or drop off, and what can be improved to encourage more people to take action. This includes:

  • Understanding how visitors move through your website
  • Identifying where people leave without converting
  • Reviewing landing pages and forms
  • Highlighting simple improvements that can increase enquiries, donations or sales
  • Using real data to guide website and marketing decisions

Conversion Tracking & Attribution Set Up

Accurate conversion tracking is the foundation of performance marketing. I set up and audit conversion tracking using Google Tag Manager, including:

  • GA4 event configuration & custom events
  • Google Ads conversion tracking
  • Enhanced / advanced conversion tracking
  • Cross-domain and subdomain tracking
  • Form tracking (including AJAX & multi-step forms)
  • eCommerce & donation tracking
  • Phone call and click-to-call tracking

Google Analytics Set Up & Optimisation

GA4 is powerful but only when configured properly. I can help with:

  • GA4 setup and migration audits
  • Event, conversion & parameter configuration
  • Custom dimensions & metrics
  • Funnel and path exploration setup
  • Audience creation for remarketing
  • Data integrity and troubleshooting

Looker Studio Dashboards & Reporting

Raw data isn’t helpful unless it’s easy to interpret. I design custom Google Looker Studio dashboards that are built to be:

  • Clear and executive-friendly
  • Aligned to your KPIs
  • Easy to share with teams, boards or clients
  • Focused on trends, outcomes and insights — not noise

Solid Google Analytics knowledge.

Just a few reasons why some clients see value in the service I provide.

Proven specialist

I’ve held a Google Partner status since 2016, and continue deliver results for clients.

No lock-in contracts

You shouldn’t have to continue to pay for services you’re not satisfied with.

We’re a team

I work openly with you to ensure the Google Ads are delivering on your business goals.

Transparent results

Generating sales and enquiries is at the core of everything I do. My results are transparent and reported to clients each month.

Went beyond… to solve the puzzle.

Excellent knowledge of Google Analytics which is why Gabrielle’s services were engaged. She went beyond requirements to solve the puzzle.

Robin, Adina Vineyard
Hunter Valley NSW

As a business owner it was a relief to have her look after our website and troubleshoot any issues. Gabrielle is professional and I would highly recommend her for any of your marketing needs.

Margaret, Blackwattle Luxury Retreats
Hunter Valley NSW

Gabrielle has helped immensely with Stehr Hospitality’s digital marketing strategy. She knows her stuff and makes SEO, SEM and all the other digital mumbo jumbo easy to understand. She’s efficient, transparent and easy to work with. Highly recommend.

Ben, Stehr Hospitality & Gaming
Newcastle NSW

Frequently Asked Questions.

I work primarily with Google Tag Manager, Google Analytics 4 and Google Looker Studio, and can connect data from Google Ads, Search Console, Google Business Profile, ecommerce and donation platforms.

No. Google Analytics 4, Google Tag Manager and Google Looker Studio are all free tools and the accounts will be owned by you so everything will be transferred over to you.

Yes. I regularly audit GA4 and Google Tag Manager setups to identify missing, duplicated or incorrect tracking and fix issues so your data is reliable.

Conversion tracking measures actions that matter to your business, such as enquiries, donations, purchases or sign-ups. Accurate tracking is essential for understanding performance and for platforms like Google Ads to optimise effectively.

Advanced conversion tracking improves accuracy by securely matching conversions using additional signals (where appropriate), helping reduce data loss and improve reporting and ad optimisation.

Yes. I set up tracking for contact forms, multi-step forms, donations, ecommerce purchases, memberships and event registrations, including more complex setups where standard tracking doesn’t work.

Yes. Accurate conversion tracking and clean analytics data help Google Ads optimise campaigns more effectively and ensure you’re making decisions based on reliable results.

Absolutely. I work extensively with not-for-profits and tailor analytics and reporting to fundraising, grants, memberships and stakeholder reporting needs.

Yes. I’ll need access to relevant Google accounts (such as GA4, GTM, Google Ads and Looker Studio) to set up, audit or report accurately. Access is managed securely and can be removed at any time.

Book a free strategy call.

Office

92 Scott Street, Newcastle NSW
(By appointment only)

Contact

0412 161 982

Operating Hours

Monday – Friday: 8.30am – 3.30pm

Other digital marketing services.

Google Ads

Generate more quality leads and achieve greater ROI.

SEO

Greater visibility in organic search and local map results.

Google Ad Grants

Specialist Google Ad Grant management for not-for-profits.