Why Social Media Advertising?
Social media channels target consumers based on interests and demographics; it has the power to tap into consumers moods and influence our buying decisions. Consumers engage more with advertising about things their interested in. There is a plethora of social media channels that provide advertising options. The main channels are:
Facebook – The most popular and extensive advertising channel.
Instagram – Ideal for promoting visual products to trend-aware consumers.
LinkedIn – The third most used social media channel, ideal for business to business advertising.
Twitter – A relatively small number of users in Australia but it is cost-effective and has great targeting options.
Pinterest – A visual channel highly targeted towards women. High engagement with ads blending in with user’s pins.
Ready to talk?
If you’d like to find out more about how I can help you with Facebook advertising or advertising on any other social network, please get in touch! I’d love to hear from you.
What You Can Expect
The most important consideration with social media is to identify which channel will enable you to reach your target audience and ultimately achieve your business goals and reach your target audience.
Facebook is the social media channel I work with the most as it’s ability to reach the right people at the right time is unparalleled. No other web platform has as large a reach or as many targeting options as Facebook does. It is the most used social network in Australia with over 15 million users per month.
My approach involves the following:
Align your business goals with the most relevant social channel and metrics
Determine your audience and the best targeting options
Ad creation and scheduling
Provide you with results of the campaign and recommendations
“Facebook is a very successful marketing channel for us. Gabrielle understands the formula behind producing effective ad creative and targets our audience to ensure we get maximum return on investment. We now not only have the largest audience size of any independent laser clinic or beauty salon in Newcastle, it is also a very relevant and engaged audience.”
“Gabrielle was very professional and easy to talk to. She did what she said and there never was any confusion. Thank you Gabrielle”