YOUTUBE ADS MANAGEMENT

YouTube Ads reach people before they’re looking

YouTube Ads are video ads that run across YouTube, before and during other videos, in the home feed, and on Shorts, targeted by who someone is and what they’re interested in rather than what they’ve just typed into a search bar. That makes it one of the few channels genuinely built to make people remember you, not just click on you.

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Video advertising is the new normal of TVCs for younger markets

YouTube reaches an estimated 21 million Australians, around 77.7% of the population, making it the largest single platform by reach in the country. The growth that matters for advertisers is happening in how it’s watched and how much advertisers are backing it, not in raw audience size. A growing share of YouTube viewing now happens on the actual television rather than a phone, and the money is following. The audience isn’t getting bigger. The time spent, the screens, and the ad investment are.

21M

Australians reached by YouTube, around 78%. Almost everyone who’s going to use YouTube already does.

14.6%

Forecast annual growth in Australia’s digital ad market through 2029, with YouTube named as an anchor platform.

Under 35s

Increasingly search YouTube directly to research products, rivalling Google search ads in this age group.

Video advertising is the new normal of TVCs for younger markets

Likely a fit if…

  • The goal is being known and recognised, not an immediate enquiry
  • You’re launching something new and need people to have heard of it first
  • You want to reach people before they’ve started actively searching
  • You have professional video content, or the ability to produce some.

Probably not yet if…

  • You need enquiries or sales, not awareness

  • Google search ads haven’t been tested yet as your primary channel

  • You have no professional video content and no ability to produce any

Social Media Advertising Consultant - Facebook, Instagram, LinkedIn
Google Ads Adwords Consultant Australia Sydney Newcastle NSW

Already have Google Ads running and you’d like to try YouTube Ads?

YouTube Ads Management Services. What’s included?

You can expect the same senior-level management as every other channel. I manage your YouTubeAds myself with no junior handoff and no outsourced overseas teams.

Campaign strategy & setup

Campaign structure built around the actual goal, whether that’s awareness, reach or consideration, not a Search campaign with video attached.

Audience targeting

Targeting built from what’s already working in your Google Ads account where relevant, refined for YouTube’s audience and viewing behaviour.

Advice on assets

Guidance on what will perform as video advertising, and review before anything goes live. Filming, editing and design need to come from you.

Reporting

Built around the metrics that actually match the goal: views, watch time and reach for awareness campaigns, not conversions dressed up as the wrong success measure.

Interested in exploring video advertising on YouTube?

Book a call and I’ll tell you honestly whether it’s the right next step, and whether it should run alongside your Search campaigns or stand on its own.

COMMON QUESTIONS ASKED

Straight answers, before you book a call.

They’re the same platform. Microsoft rebranded Bing Ads to Microsoft Advertising a few years ago, and the name still causes confusion. It covers search ads across Bing, Yahoo, AOL, Microsoft Edge and Windows.

Often, yes. Microsoft Ads usually reaches a different slice of your audience with less competition in the auction, so it tends to be one of the more cost-effective channels to add once your Google Ads account is established.

Management fees and ad spend vary per client , but I’ll help you plan a cost-effective strategy based on what you’re wanting to achieve.

Many businesses start seeing traffic and enquiries within the first few weeks, as campaigns refine and optimise.

Yes, I set up full tracking so you know exactly where your leads are coming from. I’ll look after your Google Tag Manager and Google Analytics.

The strategy and reporting are the same senior, no junior handoff approach as every other channel I run. Its a pay-per-click platform similar to Google Ads and I follow the data as I do with Google Ads.

No, it’s not a requirement. Meta Ads can run as its own strategy. That said, if you’re already running Google Ads with me, the two channels do complement each other well, and I’ll point out where that’s worth doing.

Curious whether YouTube Ads is worth adding? Let’s find out, honestly.

Book a free strategy call.

Office

Based in Newcastle NSW, working with clients Australia-wide

Contact

0412 161 982

Operating Hours

Monday – Friday: 9.00am – 4.00pm

Other digital marketing services.

Meta Ads slots in naturally with Google Ads. It retargets the people who clicked but didn’t convert, informed by what’s already working in search. Running both isn’t a requirement, though. Meta Ads stands on its own if that’s the better fit for your goals.

Google Ads

If you’re not already running ads in the search engines to reach people already searching for your product, this is the usually the first step.

Google Ad Grants

If you’re a not-for-profit that is not utilising Google’s free $10,000 USD/month ad spend, we need to talk.

Analytics & Reporting

Do you truly know what your advertising dollars are getting you? I can set up your analytics and reporting so you can use your data.