META ADS MANAGEMENT

Meta Ads, when its actually the right move.

Meta Ads reaches people on social media platforms, Facebook and Instagram, before they’ve started searching for you. It can be great for building awareness, filling your funnel, and bringing back the visitors who didn’t convert the first time. Strategy first, targeting built around who actually converts, and honest reporting on what it’s really returning. I only bring it into your strategy when I see an opportunity for your business.

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Google & Meta can be a match made in heaven. But Meta Ads is not for everyone.

I often hear the question, does Google Ads work better or social media ads? My answer is, they can work well together. Meta Ads earns its place when there’s a clear goal behind it — more enquiries, more sales, more donations or more eyes on your website — and strong creative to back it up. It’s not the right fit if there’s no budget for creative, or no way to track what it’s actually doing for you.

Likely a fit if…

  • You have a clear goal — more enquiries, sales, donations, or awareness
  • You want to reach people before they start searching, not just when they do
  • You (or your designer) can supply decent imagery and video
  • You’re ready to retarget website visitors who didn’t convert the first time
  • You already have conversion tracking in place, or are ready to set it up

Probably not yet if…

  • There’s no budget or capacity to produce creative assets. Video and graphics make or break this platform
  • Budget is under roughly $1,000/month total across all paid channels
  • There’s no way yet to track what happens after someone clicks
Social Media Advertising Consultant - Facebook, Instagram, LinkedIn
Google Ads Adwords Consultant Australia Sydney Newcastle NSW

Would you like up to $1200 free Google Ads credit?

Meta Ads Management Services. What’s included?

There is no cookie-cutter, same-same packages here. You know you’re business or charity. I know Meta Ads strategy. I want to hear from you about your goals, your audience, your other marketing activities, your budget, your creative assets and I’ll build it from there. In my experience, Meta Ads lives or dies in the strategic planning and this is where a lot of advertisers fail.

Account strategy & setup

Campaign structure built around your actual goal, whether that’s enquiries, sales or donations, not vanity engagement. Pixel and conversions API setup so results are tracked properly from day one.

Audience & ad copy direction

Targeting based on who actually converts for you, not just who “looks like” your customer. Headlines and ad copy written for you, plus direction on what creative will perform. See above for who supplies the assets themselves.

Ongoing management

Weekly monitoring and optimisation, budget reallocated toward what’s working. No “set and forget.” I manage this myself, with no junior handoff.

Reporting

A monthly report in plain English: what was spent, what it returned, and what’s changing next.

What’s not included

I’m a digital strategist, not a designer. I can provide guidance on what type of creative assets you’ll need but you’ll need to provide the:

  • Video content
  • Graphics and design assets
  • Product or lifestyle photography

Straight answers, before you book a call.

No. I’m an independent consultant who manages Meta Ads with the same personal, senior-level attention I bring to every channel. If you’re looking for a large Meta-first agency running a big platform-only strategy, I’m probably not the right fit. But if you want one person who knows your business managing it properly, I am.

Meta Ads are paid ads that run across Facebook and Instagram, Meta’s advertising platforms. Unlike Google Ads, which shows up when someone’s already searching for something, Meta Ads reach people while they’re scrolling, based on their interests and behaviour rather than a search they’ve typed in. That makes it a strong tool for building awareness and reaching people before they know they need you, rather than capturing demand that already exists.

Management fees and ad spend vary per client , but I’ll help you plan a cost-effective strategy based on what you’re wanting to achieve.

Many businesses start seeing traffic and enquiries within the first few weeks, as campaigns refine and optimise.

Yes, I set up full tracking so you know exactly where your leads are coming from. I’ll look after your Google Tag Manager and Google Analytics.

No. I handle strategy, targeting, copy conversion tracking and campaign management, but the visual assets need to come from you or your designer. I’ll tell you exactly what to produce and review it before it goes live.

No, it’s not a requirement. Meta Ads can run as its own strategy. That said, if you’re already running Google Ads with me, the two channels do complement each other well, and I’ll point out where that’s worth doing.

Let’s talk about how we can achieve your goals with Meta Ads.

Book a free strategy call.

Office

Based in Newcastle NSW, working with clients Australia-wide

Contact

0412 161 982

Operating Hours

Monday – Friday: 9.00am – 4.00pm

Other digital marketing services.

Meta Ads slots in naturally with Google Ads. It retargets the people who clicked but didn’t convert, informed by what’s already working in search. Running both isn’t a requirement, though. Meta Ads stands on its own if that’s the better fit for your goals.

Google Ads

If you’re not already running ads in the search engines to reach people already searching for your product, this is the usually the first step.

Google Ad Grants

If you’re a not-for-profit that is not utilising Google’s free $10,000 USD/month ad spend, we need to talk.

Analytics & Reporting

Do you truly know what your advertising dollars are getting you? I can set up your analytics and reporting so you can use your data.