How long should I expect to see results?
This varies. There is a lot of testing that needs to happen at the beginning – bidding strategies, keyword variations, ads, daily budgets, landing pages etc. Sometimes campaigns can get off to a great start, others may take some time to find the right pieces of the puzzle. The more optimisation your campaign gets, the better it performs. So it will improve over time.
How much does Google Ads cost?
This varies greatly across industries as the cost per click can be vastly different. I generally prefer to start conservatively and scale up once its performing well however you also need to ensure you’re spending enough to get a decent amount of data.
Can I manage my own Google Ads campaigns?
You can give it a go but Google Ads is a complex platform and in my experience you shouldn’t rely on the recommendations from Google. I have specialised in Google Ads since 2016 and I’m forever learning new features, new strategies and tactics.