Let’s face it, digital analytics might excite a digital marketer but its certainly not for everyone. The vast amount of data available can be overwhelming. Google Data Studio is another free tool – thank you Google – that can connect to multiple data sources to provide valuable reporting across your digital marketing efforts.
Report templates are fully customisable so you can have a template designed around the data you want to see and filter out the data you don’t need.
Whilst it is a valuable reporting tool once established, set up is complex and again, if not set up properly it may be feeding you the wrong information.