What Is Analytics and Why Do You Need It?
Do you collect and analyse your website data? How about your Facebook campaigns? I can hear you thinking ‘who has time for that?’. Analytics is a crucial for anyone spending money on marketing online.
Most networks you advertise online through will provide you with some sort of reporting. Because of its ease of use and integration capabilities, Google Analytics has long been the go-to for businesses wanting to better understand the role that their website and online marketing is playing in achieving their overall business goals.
There is more to analytics than running a report. It can be a minefield navigating your way through which reports to look at and what data you need to understand in order to get a better understanding of your website and campaign performance.
Get in touch if you’re looking for someone to setup your reporting channels properly compile the useful data into one easy-to-read report for you.
What You Can Expect
Analytics and reporting needs to be meaningful. It needs to provide insights into required actions.
How much do you trust your data? Who set your account up initially? Errors or gaps in data collection can lead to serious and costly mistakes. My thorough and comprehensive audit will check your data channels are set up to properly track the information you are looking for. This will include Google Analytics and the reporting for any channels you may be advertising through. A list of recommendations with necessary adjustments will be provided.
I will make sure your Google Analytics account is properly configured with conversion tracking, filtering out unnecessary data and custom reports. I’ll also test the Facebook pixel and any other tools used to track the performance of your digital marketing.
Ongoing Reporting and Management
Google Analytics may be a free and accessible system but it is far from simple. It is far more powerful than many businesses realise. I will pull together data from different reports into one monthly report with commentary explaining what the data means.
Ready to talk?
If you’d like to find out more about how I can help you with Google Analytics and other reporting, please get in touch! I’d love to hear from you.
“In what can be a completely overwhelming area, Gabrielle delivers analytics reports on our digital performance that make sense to a business owner and is always happy to clarify or explain the results. We know exactly where our return on investment is both in media spend and consultancy fees. She cuts through the data we don’t need and reports on what we do need to hear.”