Do you collect and analyse your website data? How about your Facebook campaigns? I can hear you thinking ‘who has time for that?’. Analytics is a crucial for anyone spending money on marketing online.
Most networks you advertise online through will provide you with some sort of reporting. Because of its ease of use and integration capabilities, Google Analytics has long been the go-to for businesses wanting to better understand the role that their website and online marketing is playing in achieving their overall business goals.
There is more to Analytics than running a report. It can be a minefield navigating your way through which reports to look at and what data you need to understand in order to get a better understanding of your website and campaign performance.