What Is Google Analytics?
Do you collect and analyse your website data? How about your Facebook campaigns? I can hear you thinking ‘who has time for that?’. Analytics is a crucial for anyone spending money on marketing online.
Most networks you advertise online through will provide you with some sort of reporting. Because of its ease of use and integration capabilities, Google Analytics has long been the go-to for businesses wanting to better understand the role that their website and online marketing is playing in achieving their overall business goals.
There is more to Analytics than running a report. It can be a minefield navigating your way through which reports to look at and what data you need to understand in order to get a better understanding of your website and campaign performance.
What You Can Expect
Analytics and reporting needs to be meaningful. It needs to provide insights into required actions.
Errors or gaps in data collection can lead to serious and costly mistakes. A thorough audit will review your data channels are set up to properly track the information you are looking for. This will include Google Analytics and the reporting for any channels you may be advertising through.
Customised Set Up
I will make sure your Google Analytics account is properly configured with conversion tracking, filtering out unnecessary data and custom reports. I’ll also test the Facebook pixel and any other tools used to track the performance of your digital marketing.
Analysis & Reporting
Google Analytics may be a free and accessible system but it is far from simple. It is far more powerful than many businesses realise. I will pull together data from different reports into one monthly report with commentary explaining what the data means.
What My Clients Say
Don’t just take my word for it, read what my clients have to say.
Reports That Make Sense To A Business Owner
“In what can be a completely overwhelming area, Gabrielle delivers analytics reports on our digital performance that make sense to a business owner and is always happy to clarify or explain the results. We know exactly where our return on investment is both in media spend and consultancy fees. She cuts through the data we don’t need and reports on what we do need to hear.”
Kylie, Vamp Cosmetic Clinic
“Gabrielle has helped immensely with Stehr Hospitality’s digital marketing strategy. She knows her stuff and makes SEO, SEM and all the other digital mumbo jumbo easy to understand. She’s efficient, transparent and easy to work with. Highly recommend!”
“I could not recommend Gabrielle enough, she is professional and so easy to work with! She is always so clear in what she is doing for you and genuinely wants the best for your business. She is prompt, friendly and amazing value for money. Thank you Gab!!”