What is Pay-Per-Click and Google AdWords?
Pay-Per-Click (PPC) Advertising allows advertisers to serve ads to targeted audiences when they are searching a related topic or product. The advertiser is only charged when a user clicks on their ad and visits the website. Google AdWords is by far the most popular platform for PPC advertising as it is the most far reaching. There are several forms of AdWords that advertisers can choose from depending on their budget, product and ad creative.
Search – paid listings at the top of the search engine results page
Display – visual ads on partner sites in the Google Display Network
Shopping – featured products at the top of the search engine results page
Remarketing – target people who have already visited your site on other sites they visit
Video – ads targeted to users of YouTube and other video partner sites
What You Can Expect
To be a Google Partner one must meet a specific set of criteria (performance, spend and certification) that demonstrates to Google that you are not only an expert but that you also adhere to best practices and are able to achieve a certain level of success. When working with me, you can be rest assured that the person managing your AdWords account is the Google Partner.
My approach to managing any AdWords account or campaign is methodical and thorough. Following an 8-step process, I will audit your site and current AdWords account (if existing), conduct keyword research, setup the account (if existing) or campaign, continue to monitor, optimise and provide regular feedback.
Ready to talk?
If you’d like to find out more about how I can help you with Google AdWords and Pay-Per-Click advertising, please get in touch! I’d love to hear from you.
“We’re so glad we chose to work with Gabrielle for our Google AdWords campaigns. With our search campaigns, it costs around $1 per click and our click through rate is consistently between 4-6% so we find AdWords to be a hugely successful and cost-effective marketing channel for us. Despite these great results, Gabrielle is constantly working on making our dollar go even further for us which we greatly appreciate!”
Google AdWords Genius
“Gabrielle was an absolute pleasure to work with. She is patient, informative and calm. Highly recommended.”
Google Adwords Expert Needed
“Gabrielle was fantastic, so helpful and prompt with her responses. Very knowledgeable and detailed with her work. Highly recommended!”
Conduct a Adwords & SEO Review on Website
“Great work Gabrielle. A comprehensive review of our website and AdWords campaign. Will use again”