Google Ads Management in Newcastle NSW
Pay-Per-Click (PPC) advertising is a broad term used for online marketing where the advertiser is only charged when a user clicks on their ad and visits their website. Search Engine Marketing (SEM), more specifically. allows advertisers to serve ads to targeted audiences when they are searching a related topic or product in a search engine such as Google or Bing. As the ads are served to people when and where they are looking for a specific product or service, the conversion rates are usually much higher than any other online marketing platform.
Google AdWords is all of the above and is by far the most popular platform for PPC advertising with about 94.8% of the market share in Australia (as at August 2019). Bing Ads has only 3.51%, however there are also fewer competitors in this space so there is a huge opportunity for advertisers to capitalise on this.
What You Can Expect
Google Ads isn’t necessarily an instant success and its certainly not a set and forget platform. The success of your campaign will be based on data. The more data you have coming in, the effective the optimisations you will make.
Google Ads is based on a dynamic auction system. So you need to serve ads that respond to the searcher’s query then deliver them to a page that provides the information they are looking for. The more relevant your ads and keywords the more chance your ads will be served.
Being a Google Partner shows I have demonstrated an extensive understanding of Google Ads and have maintained a high level of success for my clients. So you can be assured your campaigns are in safe hands.
Types Of Google Ads
With Google AdWords, there are several types of campaigns that advertisers can choose from depending on their budget, product and business goals:
Google Ads Packages & Services
The following packages are suitable for both Google Ads and Bing Ads campaigns. I have structured the packages based on the number of campaigns and ad groups clients have as opposed to the size of your budget as that generally determines how much work is involved each month. The prices quoted are inclusive of GST.
SEM Set Up
ONE-OFF SERVICE
Includes set up of up to 5 ad groups.
Keyword Research
Ad Group Mapping
Google Analytics
Google Tag Manager
Location Targeting
Conversion Tracking
Up To 3 Ads Per Ad Group
Ad Extensions
SEM Starter
MONTHLY PACKAGE
Suitable for 1 Search Campaign with up to 5 Ad Groups and ad spend of up to $500 per month.
Negative Keywords
Keyword Targeting
Ad Optimisation
Location Targeting
Conversion Tracking
Ad Extensions
Customised Performance Report
SEM Standard
MONTHLY PACKAGE
Suitable for 1-3 Search campaigns with between 5-15 Ad Groups.
Negative Keywords
Keyword Targeting
Ad Optimisation
Location Targeting
Conversion Tracking
Ad Extensions
Customised Performance Report
30 Minute Phone Consultation
SEM Premium
MONTHLY PACKAGE
Suitable for over 15 Ad Groups. May include different campaign types.
Negative Keywords
Keyword Targeting
Ad Optimisation
Location Targeting
Conversion Tracking
Ad Extensions
Customised Performance Report
60 Minute Consultation
What My Clients Say
Don’t just take my word for it, read what my clients have to say.
We Owe A Lot Of Our Growth Success To AdWords
“Gabrielle has been managing our Google AdWords since we launched in 2016. We owe a lot of our growth success to AdWords and it continues to bring in new clients to us every month. It’s been a hugely successful and cost-effective marketing channel for us.”
Kylie, Vamp Cosmetic Clinic
“Gabrielle is always a pleasure to work with! She always has an encyclopaedic knowledge of SEO and Google advertising; I’ve seen a massive improvement in my ranking and ad results.”
“Gabrielle has been great to deal with, she has achieved great results with our SEO and Google Adwords while providing monthly reports which explain the progress very clearly. I would highly recommend Digital Hunter to any business.”