Google Ads & Search Engine Marketing
Pay-Per-Click (PPC) advertising is a broad term used for online marketing where the advertiser is only charged when a user clicks on their ad and visits their website. Search Engine Marketing (SEM) which is a type of PPC, allows advertisers to serve ads to targeted audiences when they are searching a related topic or product in a search engine such as Google or Bing. As the ads are served to people when and where they are looking for a specific product or service, the conversion rates are usually much higher than any other online marketing platform. Google AdWords is all of the above and is by far the most popular platform for PPC advertising with about 94.8% of the market share in Australia (as at August 2019. Bing Ads has only 3.51%, however there are also fewer competitors in this space so there is a huge opportunity for advertisers to capitalise on this.
Types Of Google Ads
With Google AdWords, there are several types of campaigns that advertisers can choose from depending on their budget, product and business goals:
What You Can Expect
Google Ads is a complex platform. A set and forget approach will most likely lead to wasted dollars and missed opportunities. Google Ads campaigns need regular optimisation and maintenance. Your keywords need to be targeted properly to the searcher’s intent, your ad copy needs to answer the searcher’s query and your website needs to convert the customer.
Being a Google Partner demonstrates that I have a solid understanding of Google Ads best practice and maintain a high level of success for my clients. To deliver results for my clients, I make the effort to know the products and understand the semantics behind the searcher’s query so I’m reaching and converting people who are looking for your product.
The Process
Whether you have an existing campaign or are new to Google Ads, I usually recommend having me set up the account again. This includes restructuring the campaigns and ad groups, setting up Google Analytics properly, setting up conversion tracking properly, extensive keyword research and drafting new ad copy. I’ll check the account settings and review the effectiveness of the current bidding strategy.
The success of your Google Ads campaigns is also largely dependant of the effectiveness of your website. I can work with you by provide recommendations to improve the conversion optimisation of your website to ensure the content is answering the searcher’s query clearly and enticingly.
Google Ads Packages & Services
The following packages are suitable for both Google Ads and Bing Ads campaigns. I have structured the packages based on the number of campaigns clients have as opposed to the size of your budget as that generally determines how much work is involved each month. The prices quoted are monthly fees. There is no upfront payment required and no lock-in contracts. Clients are invoiced at the beginning of the following month once the work has been completed.
SEM Set Up
ONE-OFF SERVICE
Includes set up of up to 5 ad groups.
Keyword Research
Ad Group Mapping
Google Analytics
Google Tag Manager
Location Targeting
Conversion Tracking
Up To 3 Ads Per Ad Group
Ad Extensions
$450
SEM Lite
MONTHLY PACKAGE
Suitable for 1 Search Campaign with up to 5 Ad Groups and ad spend of up to $500 per month.
Negative Keywords
Keyword Targeting
Ad Optimisation
Location Targeting
Conversion Tracking
Ad Extensions
Customised Performance Report
$350
SEM Standard
MONTHLY PACKAGE
Suitable for 1-3 Search campaigns with between 5-15 Ad Groups.
Negative Keywords
Keyword Targeting
Ad Optimisation
Location Targeting
Conversion Tracking
Ad Extensions
Customised Performance Report
30 Minute Phone Consultation
$500
SEM Premium
MONTHLY PACKAGE
Suitable for over 15 Ad Groups. May include different campaign types.
Negative Keywords
Keyword Targeting
Ad Optimisation
Location Targeting
Conversion Tracking
Ad Extensions
Customised Performance Report
60 Minute Consultation
$850
What My Clients Say
Don’t just take my word for it, read what my clients have to say.
We Owe A Lot Of Our Growth Success To AdWords
“Gabrielle has been managing our Google AdWords since we launched in 2016. We owe a lot of our growth success to AdWords and it continues to bring in new clients to us every month. It’s been a hugely successful and cost-effective marketing channel for us.”
Kylie, Vamp Cosmetic Clinic
“Gabrielle is always a pleasure to work with! She always has an encyclopaedic knowledge of SEO and Google advertising; I’ve seen a massive improvement in my ranking and ad results.”
“Gabrielle has been great to deal with, she has achieved great results with our SEO and Google Adwords while providing monthly reports which explain the progress very clearly. I would highly recommend Digital Hunter to any business.”
