What is Google AdWords and Search Engine Marketing?
Pay-Per-Click (PPC) advertising is a broad term used for online marketing where the advertiser is only charged when a user clicks on their ad and visits their website. Search Engine Marketing (SEM) which is a type of PPC, allows advertisers to serve ads to targeted audiences when they are searching a related topic or product in a search engine such as Google or Bing. As the ads are served to people when and where they are looking for a specific product or service, the conversion rates are usually much higher than any other online marketing platform. Google AdWords is all of the above and is by far the most popular platform for PPC advertising with about 94.8% of the market share in Australia (as at August 2019. Bing Ads has only 3.51%, however there are also fewer competitors in this space so there is a huge opportunity for advertisers to capitalise on this.
Different types of Google Ads
With Google AdWords, there are several types of campaigns that advertisers can choose from depending on their budget, product and business goals:
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If you’d like to find out more about how I can help you with Google AdWords and Pay-Per-Click advertising, please get in touch! I’d love to hear from you.
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What You Can Expect
You may have noticed that there are a lot of ‘AdWords Experts’ out there, however not so many of them are Google Partners. I am a trusted Google Partner which means I have demonstrated to Google a high level of performance, am fully certified and maintain a certain level of spend. Google Partners have proven to Google that they are not only experts in the field but have a solid understanding of best practice and achieve a certain level of success. When working with me, you can be rest assured that the person managing your AdWords account is the Google Partner.
My approach to managing any PPC or SEM account is methodical and thorough. Although not required, I do recommend having me conduct an audit to begin with. Audits are a stand alone product so there is no commitment to further management if you wish.
If you would like me to manage your account it is likely there will be a new setup involved, however this can be discussed once I have had a look at your account. You can then choose a monthly management package that suits your requirements. All packages involve a monthly performance report and review, optimisation of ads, bids and keywords and creation of new ad groups and ads when required.
Google AdWords Packages
The following packages are suitable for both Google Ads and Bing Ads campaigns. I have structured the packages based on the number of campaigns clients have as opposed to the size of your budget as that generally determines how much work is involved each month. The prices quoted are monthly fees. There is no upfront payment required and no lock-in contracts. Clients are invoiced at the beginning of the following month once the work has been completed.
SEM Starter
- 1 Search Campaign
- Up To 5 Ad Groups
- Keyword Targeting
- Ad Optimisation
- Conversion Optimisation
- Bid Adjustments
- Mobile Optimisation
- PDF Report
- No Lock-In Contract
SEM Professional
- 1-4 Campaigns
- Up To 15 Ad Groups
- Keyword Targeting
- Ad Optimisation
- Conversion Optimisation
- Bid Adjustments
- Mobile Optimisation
- PDF Report
- 30 Min. Consultation
- No Lock-In Contract
SEM Premium
- 5-10 Campaigns
- 10-30 Ad Groups
- Keyword Targeting
- Ad Optimisation
- Conversion Optimisation
- Bid Adjustments
- Mobile Optimisation
- PDF Report
- 30 Min. Consultation
- No Lock-In Contract
Google AdWords Services
The following services are one-off pay-per-click advertising. There is no upfront payment required. An invoice will be sent once the work has been completed. I work on a month-to-month basis and don’t require lock-in contracts.
SEM Audit
- Account Structure
- Conversion Tracking
- Landing Pages
- Keywords
- Bidding
- Impression Share
- Mobile Optimisation
- PDF Report With Recommendations
SEM Set Up
- Account Review
- 1 Campaign
- Up To 5 Ad Groups
- Keyword Research
- Up To 3 Ads Per Ad Group
- Conversion Tracking
- Extensions
- Setup Google Tag Manager
- Setup Google Analytics
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