Google Ads is a complex platform. A set and forget approach will most likely lead to wasted dollars and missed opportunities. Google Ads campaigns need regular optimisation and maintenance. Your keywords need to be targeted properly to the searcher’s intent, your ad copy needs to answer the searcher’s query and your website needs to convert the customer.
Being a Google Partner demonstrates that I have a solid understanding of Google Ads best practice and maintain a high level of success for my clients. To deliver results for my clients, I make the effort to know the products and understand the semantics behind the searcher’s query so I’m reaching and converting people who are looking for your product.
Whether you have an existing campaign or are new to Google Ads, I usually recommend having me set up the account again. This includes restructuring the campaigns and ad groups, setting up Google Analytics properly, setting up conversion tracking properly, extensive keyword research and drafting new ad copy. I’ll check the account settings and review the effectiveness of the current bidding strategy.
The success of your Google Ads campaigns is also largely dependant of the effectiveness of your website. I can work with you by provide recommendations to improve the conversion optimisation of your website to ensure the content is answering the searcher’s query clearly and enticingly.