What is Pay-Per-Click and Google AdWords?
Pay-Per-Click (PPC) Advertising is a broad term used for online marketing where the advertiser is only charged when a user clicks on their ad and visits their website. More specifically Search Engine Marketing (SEM), allows advertisers to serve ads to targeted audiences when they are searching a related topic or product in a search engine such as Google or Bing. As the ads are served to people when and where they are looking for a specific product or service, the conversion rates are usually much higher than any other online marketing platform. Google AdWords is all of the above and is by far the most popular platform for PPC advertising with about 93% of the market share in Australia (as at June 2018). Bing Ads has only 5%, however there are also fewer competitors in this space so there is a huge opportunity for advertisers to capitalise on this.
With Google AdWords, there are several types of campaigns that advertisers can choose from depending on their budget, product and business goals:
Search – paid listings at the top of the search engine results page
Display – visual ads on partner sites in the Google Display Network
Shopping – featured products at the top of the search engine results page
Remarketing – target people who have already visited your site on other sites they visit
Video – ads targeted to users of YouTube and other video partner sites
Ready to talk?
If you’d like to find out more about how I can help you with Google AdWords and Pay-Per-Click advertising, please get in touch! I’d love to hear from you.
Would you like up to $150 free credit with Google AdWords or Bing Ads?
What You Can Expect
You may have noticed that there are a lot of ‘AdWords Experts’ out there, however not so many of them are Google Partners. I am a trusted Google Partner which means I have demonstrated to Google a high level of performance, am fully certified and maintain a certain level of spend. Google Partners have proven to Google that they are not only experts in the field but have a solid understanding of best practice and achieve a certain level of success. When working with me, you can be rest assured that the person managing your AdWords account is the Google Partner.
My approach to managing any PPC or SEM account is methodical and thorough. Although not required, I do recommend having me conduct an audit to begin with. Audits are a stand alone product so there is no commitment to further management if you wish.
If you would like me to manage your account it is likely there will be a new setup involved, however this can be discussed once I have had a look at your account. You can then choose a monthly management package that suits your requirements. All packages involve a monthly performance report and review, optimisation of ads, bids and keywords and creation of new ad groups and ads when required.
Google AdWords Management Packages
Audit
- Account Structure
- Conversion Tracking
- Landing Pages
- Keywords
- Bidding
- Impression Share
- Mobile Optimisation
- PDF Report With Recommendations
Setup
- Account Review
- 1 Campaign
- Up To 5 Ad Groups
- Keyword Research
- Up To 3 Ads Per Ad Group
- Conversion Tracking
- Extensions
- Setup Google Tag Manager
- Setup Google Analytics
PPC Starter
- 1 Search Campaign
- Up To 5 Ad Groups
- Keyword Targeting
- Ad Optimisation
- Conversion Optimisation
- Bid Adjustments
- Mobile Optimisation
- PDF Report
- No Lock-In Contract
PPC Professional
- 1-4 Campaigns
- Up To 15 Ad Groups
- Keyword Targeting
- Ad Optimisation
- Conversion Optimisation
- Bid Adjustments
- Mobile Optimisation
- PDF Report
- 30 Min. Consultation
- No Lock-In Contract
PPC Premium
- 5-10 Campaigns
- 10-30 Ad Groups
- Keyword Targeting
- Ad Optimisation
- Conversion Optimisation
- Bid Adjustments
- Mobile Optimisation
- PDF Report
- 30 Min. Consultation
- No Lock-In Contract
“We’re so glad we chose to work with Gabrielle for our Google AdWords campaigns. With our search campaigns, it costs around $1 per click and our click through rate is consistently between 4-6% so we find AdWords to be a hugely successful and cost-effective marketing channel for us. Despite these great results, Gabrielle is constantly working on making our dollar go even further for us which we greatly appreciate!”
Google AdWords Genius
“Gabrielle was an absolute pleasure to work with. She is patient, informative and calm. Highly recommended.”
Google Adwords Expert Needed
“Gabrielle was fantastic, so helpful and prompt with her responses. Very knowledgeable and detailed with her work. Highly recommended!”
Conduct a Adwords & SEO Review on Website
“Great work Gabrielle. A comprehensive review of our website and AdWords campaign. Will use again”