Huge return on investment.
According to 2022 figures released by Wordstream, Real Estate businesses across North America averaged $1.36 USD (so about $2 AUD) cost per click and $44.70 USD cost per lead. This is roughly line with what I see with my property clients. If 1 in 20 leads convert into a sale worth $500,000 that’s a return of $25,000 for every $1 spent on the ads.
Retarget website visitors with display ads.
Build an audience of website visitors that come to your site and don’t convert. With Display retargeting campaigns you can serve display ads to those people to remind them of your brand and offering.
Be found where they’re searching.
Depending on which research you’re looking at, people need 5-7 touchpoints with your brand on average before they enquire. They look at Domain, Realestate.com and Google to search for the right property. Be found where they are searching with Google Ads at the top of the search engine results.